YouTube at CES 2013
Offer YouTube partners and VIPs easy and convenient transportation to/from meetings while showing new product capability and content during one of the largest tech conventions in the world.
From January 8th - 10th, 2013 Show Media utilized 11 partially branded vehicles that provided complimentary rides to YouTube VIPs and their partners from various companies - LG, Samsung, Sony, and Panasonic - all over Las Vegas. While in the vehicles, riders were greeted by a customized tablet on which they could view popular YouTube content as well as their new "Send to TV" feature.
Throughout the event, over 120 rides were given with 78% interaction among the riders, averaging 1.7 video plays per ride.Back to Campaigns