Victorinox Swiss Army Store Opening
Spread awareness of the new Victorinox Swiss Army store in SoHo while giving back to the customer.
December 1st - 4th, 2012 Show Media branded 10 taxis with Victorinox Swiss Army creative in Manhattan in honor of their new SoHo store. Along with a team of 10 ambassadors distributing thousands of flyers directing SoHo shoppers to the new store, 2 Victorinox Swiss Army “Drop Boxes” and 200 posters were on the streets to add a larger footprint. The branded taxis gave complimentary rides to customers who purchased more than $150 of goods from the Victorinox Swiss Army store.
Throughout the event, the vehicles garnered over 4.4 million impressions throughout the city and gave over 100 rides to satisfied customers.Back to Campaigns