Nautica Cyber Monday Activation
In correlation this Cyber Monday 2012, Nautica wanted shoppers to be able to view their products first hand while giving something back during the holiday season.
September 26th and 27th, Show Media branded 10 Mini-Coopers and gave complimentary rides to commuters from both Grand Central and Penn Station, as well as shoppers at Macy's and Lord & Taylor. With a team of 10 brand ambassadors, thousands of 40% off Cyber Monday coupons were dispersed. As passengers entered the Mini-coopers, they were able to use an interactive tablet that featured a promo video as well as access to Nautica's website, allowing them to view various items. The vehicles were even featured on a morning broadcast on PIX 11
The vehicles garnered over 2.2 million impressions throughout the city during the two-day event.Back to Campaigns