New York Magazine during Fashion Week
NY Magazine wanted to reach fashionistas and trendsetters during one of New York City's largest annual events, Fashion Week.
Show Media branded 6 Escalades and for 7 days offered complimentary rides to shoppers in the Meatpacking district to the Lincoln center to see the hottest fashion shows. In each vehicle there were branded waterbottles, complimentary gifts from Piperlime, and issues of NY Mag "The Cut".
During the week, over 600 rides were given out to shoppers, fashion photographers, fashion week attendees, and more.Back to Campaigns