Farewell, Michael Jackson
Where is Microsoft (MSFT) spending its $100 million in marketing for its new Bing search service?
Well, here\'s a photo that was forwarded to me showing an
advertisement on top of a taxi in Manhattan of a goodbye message from
Bing, as well as GE (GE) entertainment unit NBC, to the late pop legend,
It was a joint effort from Bing and NBC, said a Microsoft source. The software giant and NBC have a strong partnership surrounding the launch the search service.
Done by Show Media, which specializes in this form of advertising, the text with a picture from Jackson\'s \"Thriller\" album reads: \"We will miss you Michael.\"
Presumably, enough of a condolence to get fans to search about him on Bing instead of on Google (GOOG) or Yahoo (YHOO) and get news updates from NBC\'s many media outlets.